About us
Twiga was founded and is managed by Amir Ben-Asher.
Amir brings 25 years of experience and expertise in a wide variety of fields as a senior manager in the business world. Employing a broad perspective and strong strategic analysis capabilities, Amir accumulated extensive experience in improving operational and customer service units as well as a deep understanding of technologies and has an outstanding track record in budget planning and monitoring as well as financial analysis. For eight years Amir was a senior partner in setting strategy, planning organizational structures and cost reductions at Bezeq, the national Israeli incumbent telecom group, one of the largest companies in Israel, providing services for millions of customers.
Amir has initiated and spearheaded large scale cross-organizational projects to improve performance, increase productivity, and reduce costs in some of the largest operational and customer facing service units in Israel. This he achieved by reengineering and improving business processes, setting business goals and implementing employee benefits, outsourcing, implementation of business planning and monitoring methodologies and tools.
As a senior director, Amir was responsible for business planning, strategic and economic analysis of major products, services and technological platforms, and later on for planning, allocating and monitoring of wages and resources budgets at Bezeq. Amir enabled the company to trim and focus the product and service portfolio, establish a long-term technology roadmap design for maximizing value, redesign business processes and achieve annual savings of millions of dollars through multiple and diverse projects.
Prior to his work in the telecom sector, Amir held various positions in investment management. Among others, he served as a board and investment committee member for mutual and provident fund management companies and headed the research department for a leading Israeli investment house.
Amir, holds an MBA in Finance from Tel-Aviv University and an Israeli Security Authority license.
